Advertising Guidelines

1. General Advertising Policies

1.1 Overview

CareerJyoti is committed to maintaining high-quality advertising standards that benefit both advertisers and users. All advertisements must align with our educational mission and professional standards.

1.2 Basic Requirements

• Advertisements must be accurate, truthful, and not misleading
• All claims must be substantiated and verifiable
• Ads must be clearly identifiable as promotional content
• Content must be relevant to education, careers, or professional development
• Advertisements must comply with all applicable laws and regulations

2. Content Standards

2.1 Acceptable Content

• Educational courses and programs
• Job opportunities and career services
• Professional development resources
• Educational tools and materials
• Career counseling services
• Academic institutions and programs

2.2 Content Guidelines

• Use professional language and tone
• Maintain clear and concise messaging
• Include accurate contact information
• Provide transparent terms and conditions
• Use high-quality images and graphics

3. Technical Requirements

3.1 Display Ad Specifications

• Banner Ads:
  • Desktop: 728x90, 300x250, 160x600 pixels
  • Mobile: 320x50, 300x250 pixels
  • Maximum file size: 150KB
• Supported Formats:
  • Static: JPG, PNG, GIF
  • Animated: GIF (max 30 seconds)
  • HTML5 (must include backup image)

3.2 Performance Requirements

• Maximum load time: 1 second
• No audio autoplay
• Limited animation cycles
• Mobile-responsive design

4. Ad Placement and Targeting

4.1 Available Placements

• Homepage featured positions
• Category pages
• Search results
• Article pages
• Newsletter placements

4.2 Targeting Options (Coming soon)

• Geographic targeting
• Education level
• Career interests
• Industry sectors
• User behavior

5. Pricing and Payment

5.1 Pricing Models

• Cost Per Click (CPC)
• Cost Per Mille (CPM)
• Fixed placement fees
• Premium positioning rates
• Package deals

5.2 Payment Terms

• Advance payment required for new advertisers with campaign
• Net 30 terms for approved accounts
• Multiple payment methods accepted
• Monthly billing cycles

6. Ad Review and Approval Process

6.1 Review Timeline

• Standard review: 1-2 business days
• Rush review available for premium accounts
• Revision requests within 24 hours

6.2 Approval Criteria

• Compliance with guidelines
• Technical specifications met
• Content quality standards
• Accurate claims and offers

7. Performance Reporting

7.1 Available Metrics

• Impressions and clicks
• Click-through rates
• Conversion tracking
• Audience demographics
• Geographic performance (coming soon)

7.2 Reporting Features

• Real-time dashboard
• Custom date ranges
• Export capabilities
• Automated reports

8. Compliance and Regulations

8.1 Legal Requirements

• Data privacy compliance
• Educational advertising regulations
• Consumer protection laws
• Industry-specific requirements

8.2 Platform Policies

• User data protection
• Transparency requirements
• Quality standards
• Content restrictions

9. Prohibited Content

9.1 Restricted Content

• Misleading or false information
• Inappropriate or adult content
• Discriminatory material
• Harmful or malicious content
• Unauthorized use of intellectual property

9.2 Restricted Products/Services

• Illegal products or services
• Unauthorized certifications
• Controversial subject matter
• Non-educational gambling or gaming

10. Contact Information

For advertising inquiries and support:

• Email: contact@careerjyoti.in
• Advertising Portal: https://www.careerjyoti.in/advertise
• Support Hours: Monday-Friday, 9:00 AM - 6:00 PM IST